In an age where “veganism is fashionable; electric cars are the new supercars; and every major fashion brand is suddenly talking about sustainability”, more upmarket brands are calling themselves “cruelty-free” or “sustainable”. But beyond speaking the lingo, how many are actually walking the talk and steering impactful change in the industry? Designer Stella McCartney is an exemplary trailblazer in this regard. Her namesake fashion label has been fully committed to the sustainability cause since its birth in 2001—a time when the “triple-bottom-line” was still only an emerging concept. Today, the support for ethical and responsible brands has grown considerably, but McCartney is already well ahead of the sustainability curve with a comprehensive strategy.
Like her famous parents Sir Paul and Linda McCartney, the designer is also an outspoken vegetarian and animal rights activist, and her views are reflected in