The Fascination of Luxury
The luxury market, like any other sector, is experiencing considerable change and the brands that serve this segment need to know where it is heading so to adapt their offer. Quo vadis, Luxus?
The world of luxury has a fascinating appeal. It draws you in.
It draws your attention, curiosity and the desire to belong.
It draws you in by its prominence, its excellence but most of all because it is untouchable. It has mystery, elegance, innovation, history, tradition, exclusivity, sophistication and pleasure for all the senses, making it desired by many, yet accessible to few.
Luxury is essentially a state of mind. It is a way of life. It is much more than just high purchasing power. Mademoiselle Coco Chanel once said, “Some people think that luxury is the opposite of poverty. But it is not. It is the opposite of vulgarity.”
In fact, the high and insouciant purchasing power is not the only factor typical of the luxury markets. Usually, these are … please read more