Creative Liaisons in Luxury
Consumers showing abundant purchasing power do always have very high expectations, enjoy surprises that make life a lot more vibrant and when taken by pleasant surprise, seldom argue about price. Hence, permanent creativity is one of the essential ingredients in any luxury product or service. Quo vadis, Luxus?
The creative ability is fascinating. I admire talented minds that create, inspire, provoke and surprise, whether in arts or business.
“Memoirs of an Amnesiac”, the book by French pianist and composer Erik Satie is an example of fascinating
and provocative creativity. A delight for the intellect. Satie was … please read more