12 March, 2023

The Centenary Perfume

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Gabrielle Chanel, the famous French fashion designer, known as Coco CHANEL, was a woman way ahead of her time. She was a dressmaker, a designer and a business woman managing her own stores. She was always extravagant, be it while driving her blue Rolls Royce, spying for the Germans during World War II or living in the luxurious Ritz Hotel in Paris. Chanel was a lady in French high-society and a lover of powerful men.

Tribute to a visionary woman

In 1921, she created a perfume that – 100 years later – is still considered the World’s most iconic fragrance. Hollywood star Marilyn Monroe used to say that she slept with a drop of CHANEL No.5 and … please read more

4 January, 2023

Make Them Dream

Customer Relationship, Luxury excellence, luxury, service 0 Comments

The Global Events industry generated a turnover of $1,135 billion in 2019 and is expected to reach $1,553 billion in worldwide sales by 2028, according to a study by Allied Market Research.

The industry has been severely affected by the Covid pandemic, but is now set for rebound and growth because the business of wedding parties, social events and business conferences produce unforgettable magic for their clients and guests.

So, if you are in this business and you wish to surf the forecasted wave of growth, you have to think strategically and plan to delight your affluent target audience.

Treat them like royalty! Make them dream!

Five Steps for a Magical Customer Experience

Society evolves, consumer needs and desires change and as a consequence the market is becoming increasingly polarized in almost every product or service category. More and more you find either … please read more

9 November, 2020

Style and Substance: Going the Distance with Sustainable Luxury – Part I

Luxury, sustainability Balenciaga, Bottega Veneta, emotion, excellence, exclusivity, experiences, Gucci, intangibility, kering, luxury, Saint Laurent, style, Sustainable luxury 0 Comments

While luxury consumption is traditionally associated with ostentation and extravagance, the rise of eco-consciousness is reshaping the expectations of today’s luxury consumer, and indeed redefining the luxury market as a whole. According to the Sustainable Fashion Blueprint 2018 report, about 57 per cent of consumers cited sustainability—along with ﬁt, price and style—as one of their key considerations when buying fashion items. Similarly, while “luxury” is typically understood to mean “something adding to pleasure or comfort but not absolutely necessary”, the same customer with access to life’s greater refinements is also mindful of environmental impact, and in favour of a more evolved and sustainable brand of luxury.

Sustainable luxury—which also goes by honest luxury, smart luxury, new luxury, or green luxury—embodies the eco-friendly and socially responsible business behaviours that the … please read more

6 March, 2014

The Evolution of Luxury

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The Evolution of Luxury

The word ‘luxury’ stems from the Latin concept of light and – since the very beginning – it also was strongly related to excess, abundance, exaggeration, opulence, eccentricity, squandering, absence of measure. It is something above and beyond the ordinary and clearly not for everyone.

With this in mind, it may be said that luxury, as a sociological phenomenon of consumption, probably originated in the Roman Empire, around the year 27 BC. There is documented evidence of the Emperors’ abnormal behaviours of ostentation and wastefulness.

Luxury is about exclusivity and that is probably due to the phenomenon of the … please read more

3 September, 2013

Creative Liaisons in Luxury

Innovation, Luxury creativity, experience, innovation, luxury 0 Comments

Consumers showing abundant purchasing power do always have very high expectations, enjoy surprises that make life a lot more vibrant and when taken by pleasant surprise, seldom argue about price. Hence, permanent creativity is one of the essential ingredients in any luxury product or service. Quo vadis, Luxus?

The creative ability is fascinating. I admire talented minds that create, inspire, provoke and surprise, whether in arts or business.

“Memoirs of an Amnesiac”, the book by French pianist and composer Erik Satie is an example of fascinating

and provocative creativity. A delight for the intellect. Satie was … please read more