Gabrielle Chanel, the famous French fashion designer, known as Coco CHANEL, was a woman way ahead of her time. She was a dressmaker, a designer and a business woman managing her own stores. She was always extravagant, be it while driving her blue Rolls Royce, spying for the Germans during World War II or living in the luxurious Ritz Hotel in Paris. Chanel was a lady in French high-society and a lover of powerful men.
Tribute to a visionary woman
In 1921, she created a perfume that – 100 years later – is still considered the World’s most iconic fragrance. Hollywood star Marilyn Monroe used to say that she slept with a drop of CHANEL No.5 and … please read more
The Global Events industry generated a turnover of $1,135 billion in 2019 and is expected to reach $1,553 billion in worldwide sales by 2028, according to a study by Allied Market Research.
The industry has been severely affected by the Covid pandemic, but is now set for rebound and growth because the business of wedding parties, social events and business conferences produce unforgettable magic for their clients and guests.
So, if you are in this business and you wish to surf the forecasted wave of growth, you have to think strategically and plan to delight your affluent target audience.
Treat them like royalty! Make them dream!
Five Steps for a Magical Customer Experience
Society evolves, consumer needs and desires change and as a consequence the market is becoming increasingly polarized in almost every product or service category. More and more you find either … please read more
While luxury consumption is traditionally associated with ostentation and extravagance, the rise of eco-consciousness is reshaping the expectations of today’s luxury consumer, and indeed redefining the luxury market as a whole. According to the Sustainable Fashion Blueprint 2018report, about 57 per cent of consumers cited sustainability—along with ﬁt, price and style—as one of their key considerations when buying fashion items. Similarly, while “luxury” is typically understood to mean “something adding to pleasure or comfort but not absolutely necessary”, the same customer with access to life’s greater refinements is also mindful of environmental impact, and in favour of a more evolved and sustainable brand of luxury.
Sustainable luxury—which also goes by honest luxury, smart luxury, new luxury, or green luxury—embodies the eco-friendly and socially responsible business behaviours that the … please read more
In 1983, I’ve read ‘A Passion for Excellence’, by Tom Peters and Nancy Austin, and gained a totally new way of understanding excellence.
Then, over a 30-year career in business, I got used to hearing that excellence is synonymous with extreme quality, perfection, or something that goes beyond normality. Dictionaries define it as something exceptional or extremely good.
But having studied Luxury Brand Management and read a lot about this world of fascination, I began to understand excellence differently. I read many experts, investigate the … please read more