The Global Events industry generated a turnover of $1,135 billion in 2019 and is expected to reach $1,553 billion in worldwide sales by 2028, according to a study by Allied Market Research.
The industry has been severely affected by the Covid pandemic, but is now set for rebound and growth because the business of wedding parties, social events and business conferences produce unforgettable magic for their clients and guests.
So, if you are in this business and you wish to surf the forecasted wave of growth, you have to think strategically and plan to delight your affluent target audience.
Treat them like royalty! Make them dream!
Five Steps for a Magical Customer Experience
Society evolves, consumer needs and desires change and as a consequence the market is becoming increasingly polarized in almost every product or service category. More and more you find either … please read more